Monday, October 29, 2007

Name Your Price

=NAME YOUR PRICE!!
PASTE Magazine Subscriptions On Sale For, Well,
Whatever You Want...

“the best among American music titles”
– The Wall Street Journal

Decatur, GA (October 29, 2007) – Beginning today, and continuing for the next two weeks, PASTE magazine will be offering one-year subscriptions—and readers can name their price! New subscribers can sign up, and loyal subscribers can renew online at www.pastemagazine.com for a minimum payment of $1, though all are encouraged to pay what they think the subscription is worth. Anyone paying more than the $19.95 PASTE typically offers for a one-year (11-issue) subscription will be thanked in print, in a future issue of PASTE.

The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. “We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,” explained PASTE President/Publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,” added Regan-Porter.

Interested readers can order multiple subscriptions to PASTE, as long as there is a valid mailing address, so even gift subscriptions are encouraged. Each issue of PASTE comes with a CD sampler, so one subscription will give you 11 CDs of great music, in addition to the award-winning writing and entertainment coverage.

Voted “Magazine of the Year” by the PLUG Independent Music Awards for 2006 and 2007, and having won the Grand GAMMA Award (along with 4 Gold awards and 1 Silver award) at the 2007 GAMMA Awards, Paste is rapidly emerging as the go-to source for music and film aficionados.

2 comments:

Michael said...

interesting concept. if paste is going the 'in rainbows' route then i wonder how many other artists and (now) publications will continue to follow suit.

good stuff!

The Guy You Thought Was Rude said...

I am poor and cheap, but if I like the product enough over the course of a year I will renew.