Suddenly two thirds of the people I know are full of boundless praise for Mumford and Sons. It's okay with me. I like the album, and I'm always happy to find myself aligned with the tattooed kids. But I'm curious to know what happened. It seems to me that I heard this music about a year ago. And now -- as in the past month -- seemingly everyone I know has experienced a Mumford and Sons epiphany. This is a band that has indeed "gone viral" (I hate that phrase; it makes me want to throw up and/or visit a doctor), and friends are telling friends who are telling friends about this "great new band."
Does anyone know what might have happened? Are M&S played on the radio? Castaway holding CD on Lost? I really don't know because I don't follow these things. Has anyone else seen this, or is this a phenomenon limited to hip, tattoed Christians in Ohio?